For more than 25 years Myristin® has been dedicated to helping individuals and their pets maintain healthy, active lives through innovative supplements that support joint health and mobility. Their formulas are inspired by Harry W. Diehl, Ph.D., a pioneering scientist who conducted personal research while working at the National Institutes of Health. In 1996, Dr. Diehl’s daughter, Elaine Parrish, founded EHP Products to make her father’s groundbreaking discovery available to the public. In efforts to raise brand awareness in their target markets, Myristin recognized Cross Timbers’ experience and understanding of the western lifestyle and active pets. After some planning and collaboration with the Myristin team we were able to produce promotional spots for their products to support their marketing push across multiple platforms.