As a 10X stock contractor of the year, Frontier Rodeo Company is known for its rank bulls and feisty broncs. To go along with some of the best rough stock in the business, their crew are greatly appreciated and respected amongst the PRCA cowboys and cowgirls for the ability to put on some of the best rodeos in the country. With their growth and continued recognition came the need to tell their story to a growing fan base of rodeo diehards. Given our roots in the outdoors and agriculture, along with experience with a number of well-known rodeo athletes. Frontier Rodeo Company tapped Cross Timbers to go to work capturing and telling their rodeo story.