In 1974, Aimpoint pioneered the first electric red dot reflex sight for use by hunters and sport shooters. Today, Aimpoint products are trusted by military and professional agencies around the world – and continue to be the top choice of hunters and competitive shooters. A perfect fit for Cross Timbers given our many years of work within the shooting and sport optics industry, we teamed up with Aimpoint to design and develop their marketing collateral in preparation for their appearance as a vendor at the NRA convention. Taking into account their established branding and their reputation as an industry leader, Cross Timbers was able to provide marketing collateral that matched the quality Aimpoint is known for.